(PROJECT DETAIL)
MEDIUM
2D
TOOLS
ADOBE AFTER EFFECTS, ILLUSTRATOR
Telemundo is the #1 Spanish-language network in the U.S., known for bold, culturally rich content that resonates with “200%ers” (Latino and American).
Red Bee’s 2018 rebrand unified the Telemundo identity under a dynamic ‘T’, designed for clarity across screens and a dual-heritage audience.
Red Bee’s 2018 rebrand unified the Telemundo identity under a dynamic ‘T’, designed for clarity across screens and a dual-heritage audience.
Create new logo ident animation (in different ratios) for Telemundo, make the logo look fresh and relevant
Learning to simplify in order to connect back to the brief and to the company goals and values made the project successful
DESIGN + motion
(INFO)
watch the animation go from cluttered to clean: refined through rhythm, clarity, and space to breathe. we also created alternate cuts in different ratios and lengths.
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ALL PROJECT
THE PROCESS
BEHIND THE SCENES
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1920×1080 (3 seconds version)
1080×1080 / square version (3-5 seconds)
Final styleframe 1
Final styleframe 2
Final styleframe 3 – Logo frame
Early styleframe 1
Early styleframe 2
Early styleframe 3
(PROJECT CREDITS)
- creatorJAS GUNARTO
- SOUND + MUSIC DESIGNERKELLY WARNER
