flow STUDIOS
FORM STUDY
branding
ROLE
art direction
concept
design
(PROJECT DETAIL)
MEDIUM
2d DESIGN
TOOLS
ADOBE ILLUSTRATOR, PHOTOSHOP, figma, figma slides
Create brand guidelines to maintain visual consistency across web, print, social, and product
Crafting a timeless brand that is distinct to Flow’s values, going “against the flow”
Given the limited time of this project, we still successfully delivered a branding package essential to the studio
Going through iterations of each element in the branding package back and forth with client and the help of Fiona, communication is key to improving each version
design
(INFO)
simplicity is genius and we aimed to create branding that is timeless, humane and in touch to the studio.
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ALL PROJECT
THE PROCESS
BEHIND THE SCENES + GLIMPSES FROM FINAL PITCH DECK
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Our overall Figma fun dashboard
Early logo iterations with inspiration
Continued logo explorations
Researching colors for brand
Looking through numerous typefaces
Finalizing typefaces
Final typeface from branding pitch
Typeface chosen example
Color chosen explanation
Logo pitches overall
(PROJECT CREDITS)
- BRANDING LEADJAS GUNARTO
- BRANDING DESIGNERFIONA GREENLEAF
